Privacy

Privacy policy

What we do with the information you give us, why we need it, how long we keep it, and what you can ask us to do with it. If anything here is unclear, ask and we’ll explain.

Who we are

This website, www.dna-landscapes.co.uk, is run by DNA Landscapes (Coventry) Ltd, a company registered in England and Wales, company number 15642463. Our registered office is 1st Floor, Cashs Business Centre, 228 Widdrington Road, Coventry CV1 4PB.

We trade as DNA Landscapes and, for our driveway and paving work, as DNA Driveways Coventry. Both are the same company. We are the data controller for the personal information collected through this website, over the phone and in the course of our work.

To ask about your information, email info@dna-landscapes.co.uk, call us on 0247 512 2714, or write to us at our registered office.

What we collect

When you request a garden assessment

Your name, phone number, email address and postcode; the type of project, what you are considering, the rough size of the area, when you would like the work done and your budget range; any photos or files you upload; and whether you ticked the box agreeing to receive marketing messages.

When you book a design consultation

Your name and contact details, the date and time you choose, and what you tell us about your garden. If you pay a booking fee online, the payment is taken by our booking provider’s payment processor. We see that the payment was made, not your full card details.

When you phone or message us

Your number and what you tell us about your project.

When we visit, design and quote

Your address, measurements and photos of your garden, notes about levels, drainage, soil and access, and the designs and quotes we prepare for you.

If you go ahead with the work

Details of the job, our contract, invoices and payments.

When you apply for a job with us

Your name, email address and phone number, your message, and the CV or personal statement you attach. Anything else you choose to tell us in your application or at interview.

When you sign up to our newsletter

Your name and email address.

When you browse the site

Standard technical information such as the pages you visit, the device and browser you use, and roughly where in the country you are, collected through cookies and similar technology. See Cookies, analytics and advertising.

We don’t buy personal information from anyone.

Why we use it, and our lawful basis

To reply to you, arrange an assessment or consultation, and quote

Because you asked us to. Lawful basis: steps taken at your request before entering into a contract.

To design and carry out the work you have asked us to do

Lawful basis: performance of a contract.

To keep records of our work, invoices and payments

For tax, accounting and in case of a dispute. Lawful basis: legal obligation, and our legitimate interest in keeping proper records.

To consider your job application

To assess your application, contact you about it and, if we offer you a job, to start your employment. Lawful basis: steps taken at your request before entering into a contract, and our legitimate interest in recruiting the right people.

To send you our newsletter or marketing messages

Only if you signed up or ticked the box agreeing to it. Lawful basis: your consent, which you can withdraw at any time by using the unsubscribe link or by telling us.

To count visits and see which pages are useful

So we can keep the site working well and improve it. Lawful basis: our legitimate interest in running a useful website. You can opt out at any time; see Cookies, analytics and advertising.

To show our adverts to people likely to be interested, and measure them

We advertise on Facebook and Instagram and use the Meta Pixel to see whether those adverts lead to visits and enquiries. See Cookies, analytics and advertising for what this involves and how to stop it.

To protect our forms from spam

Lawful basis: our legitimate interest in keeping the site secure.

Who else sees it

We don’t sell your information to anyone.

Your information is seen by the suppliers who run things on our behalf:

• our website platform, which hosts this site and its forms;
• HighLevel (LeadConnector), which runs our assessment form, consultation bookings, booking payments and customer messaging;
• Google, for website analytics, YouTube videos on some pages, and reCAPTCHA spam protection on the newsletter form;
• Meta Platforms, for the Meta Pixel described below;
• our email provider and our accountant.

They act on our instructions, except that Google and Meta also use some of the information for their own purposes under their own privacy policies, which is explained below. We will also disclose information if the law requires it, for example to HMRC or a court.

Some of these suppliers, including HighLevel, Google and Meta, may process information outside the UK, mainly in the United States. Where that happens, it is protected by the safeguards UK data protection law requires.

How long we keep it

Enquiries and bookings that don’t go ahead

24 months from your last contact with us, then deleted.

Customers

Six years after the work is finished, the period needed for tax records and any claim.

Job applicants

Six months after we tell you the outcome, then deleted, unless you ask us to keep your details for future vacancies. If you join us, your application becomes part of your employment record.

Newsletter and marketing

Until you unsubscribe or ask us to stop.

Website analytics

No more than 14 months, then deleted automatically by Google.

Cookies, analytics and advertising

Our site uses cookies that are needed to make it work, to count visits so we can see which pages are useful, and to measure our Facebook and Instagram adverts. You can block or delete cookies in your browser settings; the site will still work.

Google Analytics

Counts visits so we can see how the site is used. It does not tell us who you are. To stop it counting your visits, install Google’s Analytics opt-out add-on, or block or delete cookies in your browser settings.

The Meta Pixel

A small piece of code from Meta, the owner of Facebook and Instagram. When you visit, it tells Meta which pages you looked at, along with technical information about your device. If you are logged in to Facebook or Instagram, Meta can link that to your account. Meta uses it to report to us, in totals, how our adverts are performing, and to help show our adverts to people likely to be interested. Meta also uses this information for its own purposes, as set out in Meta’s privacy policy. We never see your Facebook profile.

To stop it, you can block third-party cookies or delete cookies in your browser, change your Facebook ad preferences, or use your browser’s tracking protection.

Your rights

You have the right to:

• see what we hold about you; we will respond within one month, free of charge;
• correct anything that is wrong;
• ask us to delete what we hold, where we have no legal reason to keep it;
• object to us using it, or ask us to restrict how we use it;
• have it sent to you, or to someone else, in a portable format.

To use any of these rights, email info@dna-landscapes.co.uk, call 0247 512 2714, or write to our registered office. There is no charge and you don’t need to give a reason. If you agreed to something, such as receiving our newsletter, you can withdraw that at any time.

Complaints

If you’re unhappy with how we have handled your information, please tell us first: email info@dna-landscapes.co.uk, call 0247 512 2714, or write to our registered office. We will acknowledge your complaint within 30 days and tell you what we are doing about it.

If you’re still not satisfied, you can complain to the Information Commissioner’s Office: ico.org.uk/make-a-complaint or 0303 123 1113.

Changes to this policy

We will update this page if what we do with your information changes.

Last updated: November 2026